Congratulations to James Chan and the team for the best revenue and profit results for the second quarter of this financial year. A Team lunch voucher awaits you!

Hi all,

A huge congratulations to all of you who qualified for this year's 'What Goes on Tour' incentive. 62 seats have been booked to Queenstown for two fun filled days and nights! As of the end of September, our year to date VMI is up a whopping 22.15% on this time last year. An increase in campaign numbers is a factor in this, but we are also seeing an increase in campaign budgets for all types of properties largely due to the fact 'new' media is becoming commonplace and you are embracing a broader spectrum of channels on offer. We have seen a huge uptake in a range of online advertising options; NZ Herald, stuff.co.nz, nbr.co.nz and interest.co.nz to name a few. Don't hesitate to stop by and see us if you need any assistance in incorporating any new media in to your next campaign.
Furthermore, we are also seeing a renaissance of high quality printed materials. Print is not dead, and don't underestimate the impact of a well designed, beautifully printed brochure or information memorandum. Come and see our samples pre pitching for your next campaign.

November and December will be largely spent planning for next year - the changing market providing us with new challenges and opportunities.

Key focuses for us next year include;
Direct marketing - improving the quality of our TP / GA databases and offering a suite of direct marketing tools for stand alone campaigns
Content marketing - a complete overhaul of the commercial content on www.bayleys.co.nz, and setting up platforms that enable you to regularly provide your clients with original content curated by Bayleys
Sponsorship and events - providing opportunities for you entertain your clients and access new business opportunities
Offshore marketing - delivering 2 x Investment NZ campaigns, and providing a suite of tools to access the offshore market

An emphasis will also be brought to our leasing and business sales divisions - focusing on huge growth in these areas throughout these buoyant times. Finally - a flight to quality, improving the written and visual quality of all of our communications; TP pages, web listings and newspaper ads. No competitor does this well and there is huge opportunity for us to stand out and shine above the pack in this area.

We are pleased to welcome Laura Tempest back to Bayleys this week in the role of Marketing Executive for BRE Commercial. Laura will be working along side us on a range of initiatives including; supporting high value pitches and campaign delivery, production of T2 / T3 magazine campaigns, quality control of all external marketing collateral, competitor analysis and reporting, and acting as the champion of our commercial product suite; submissions, IM's, eDM templates and B-Mobile.

We have closed our final campaign for the year so it is timely for us to thank you for all of your support over the last 10 months. We have loved working alongside you in this changing market and cannot wait to deliver a range new and innovative 'money makers' for you over the next 14 months.

Anna + Gaby