GYP Properties out of Singapore, commissioned Sutton Young to come up with a name and brand for a mixed-use urban neighbourhood in East Auckland. Pakaranga Precint was born. Destined to become the beating lifestyle heart of East Auckland, the Precint – spanning four hectares – will proudly contribute to the vibrancy of this culturally diverse and multi-generational community.
Deliverables
Naming
Brand Identity
Copywriting
Brochure
Website
